Immersive Visitor Experience
Frustrated with the conventional “come, look, leave” experience of their visitors, YBCA set out to re-imagine the relationship as deeply immersive.
Frustrated with the conventional “come, look, leave” experience of their visitors, YBCA set out to re-imagine the relationship as deeply immersive.
Through digital media and interactive events, Yerba Buena Center for the Arts (YBCA) is experimenting with new practices that contextualize … Continue reading
Laurel Butler, Education Specialist at YBCA, recently guest posted on Nina Simon’s Museum 2.0 about what YBCA is learning from … Continue reading
Richard Evans discusses innovations that start small and find their way to the very heart of an organization with leaders from Yerba Buena Center for the Arts and the deYoung Museum.