Introduction
This story was shared as part of the Citizenship and the Arts Talk series at the National Innovation Summit for Arts & Culture on October 22, 2013.
Drawing on his perspective as a theatre founder, Howard Shalwitz (Artistic Director, Woolly Mammoth Theatre Company) explores how an organization’s founding motivations and culture can play out over time to encourage innovation. More specifically, he describes the evolution of Woolly Mammoth’s recent “Connectivity” strategy as a current example of “scratching the same itch” that the theatre began scratching 35 years ago.