This month Richard Evans invited an executive team from the Cleveland Orchestra to explore the team roles performed by individuals. The group had employed a tool called Belbin Team Roles Analysis, which helps team members understand the roles they prefer to play. To discuss the results of the analysis and what clues and surprises they provided to the organization, we have Chief Marketing Officer Ross Binnie, Director of Sales Julie Stapf, and Patron Systems Manager Adriane Smith.
Duration: 16 min 48 sec
Ross Binnie (Chief Marketing Officer, The Cleveland Orchestra) was also named the Director of the Center for Future Audiences in October 2010. Mr. Binnie served as vice president for sales and services for the Detroit Symphony Orchestra for eleven years before coming to The Cleveland Orchestra. In Detroit, he was responsible for all new business development and customer service, including the supervision of single-ticket and subscription sales and services, public relations, advertising, and promotions, as well as overseeing two retail stores. Mr. Binnie has also held positions at performing arts venues in London, England, including the Hackney Empire, Open Air, and Her Majesty’s theaters. He lectured in music business at Wayne State University. Raised in the United Kingdom, Ross Binnie received his master of business administration degree from the Edwin L. Cox School of Business at Southern Methodist University in Dallas in 1997 and a Bachelor of Arts degree at the University of Texas in Austin. Mr. Binnie is married to his wife Liz and has four children.
Julie Stapf (Director of Sales, The Cleveland Orchestra) joined the staff in November of 2011, where as overseeing all functions related to subscription and single ticket sales and box office operations. Prior to joining the staff at The Cleveland Orchestra, she was Director of Marketing and Communications at Hartford Stage, a Tony Award-winning repertoire theatre, and Director of Marketing and Sales at the Detroit Symphony Orchestra. Julie holds a bachelor’s degree in Music Performance (French horn) from the University of Cincinnati College-Conservatory of Music and pursued a master’s degree in performing arts management/marketing at The American University in Washington, DC. When not attending performances by The Cleveland Orchestra, Julie is an avid equestrienne and studies dressage.
Adriane Smith (Patron Systems Manager, The Cleveland Orchestra) is directly responsible for the institution’s database and data analysis, as well as optimizing its marketing programs through strategic initiatives. Adriane has a strong history of leading data-rich marketing efforts and has specialized expertise in customer intelligence and data mining/segmentation. Prior to joining the nonprofit sector Adriane held various positions in pricing, operations research and database management at both a Fortune 500 Company and an internet start-up. She graduated with degrees in Mathematics and Statistics from Penn State University.